Social commerce is one of the largest ecommerce phenomena to have exploded in recent years.
That is a potent method of selling that mixes online shopping with social networking.
Imagine being able to browse through your stream, spot some clothing that an influencer is wearing that you like, and buy it right away using the app.
Just like that. No need to contact the company or individual you’re buying from in person, no difficult forms to fill out, and no redirects to other websites.
That is made possible through social commerce. And as a Shopify agency, WizeSaaS is pleased to help companies use their versatile and effective platform to benefit from this new trend.
However, what are the advantages of social commerce, which social media networks support it, and how can Shopify help your company embrace this fad?
Table of Content
- Advantages of Social commerce
- 1. Contact both old and new customers greatly
- 2. Improved comfort of use when shopping
- 3. Engaging with customers is easier
- 4. People already buy products using social media
- 5. It is a low-cost and successful marketing technique
- How can Shopify assist you in utilising this trend?
- 1. Facebook
- 2. Instagram
- 3. Tiktok
- 4. Pinterest
Advantages of Social commerce
You must first assess the benefits for your company, as with any new channel you would be thinking about selling on.
If you choose the correct platform, social commerce can dramatically accelerate your growth.
1. Contact both old and new customers greatly
Nearly six billion individuals are anticipated to be using social media by 2027. And that figure is currently approximately 4.5 billion.
It goes without saying that not everyone in the globe uses the same platform. All of them have a vast reach, while some have more than others.
Despite that reach, the platform still allows you to focus on particular audiences. In comparison to TikTok, Facebook, for instance, has a tendency to lean towards an older demographic.
2. Improved comfort of use when shopping
Advertising your store on social media is only one aspect of social commerce. It’s about seamlessly integrating your company and building a storefront that only exists on your social media platform.
Customers can thus buy goods fast and conveniently without ever having to leave the app or your social media account, which is great news for you.
And the comfort of search engines is already starting to be surpassed by that accessibility. In comparison to online searches, social media channels are preferred by 54% of Generation Z and 58% of Millennials for locating products.
3. Engaging with customers is easier
The social component of social media applies to all users, not just personal ones. Businesses can interact with their clients on social media by answering questions and even posting and replying with humour to get attention.
But this has also got a lot of advantages for social commerce. Through that account, businesses can directly address any difficulties with their social storefront, resulting in a consistent client experience.
4. People already buy products using social media
Finding your next new outfit or a striking piece of furniture on social media is nothing new.
The material of other users has always been an inspiration to people. In fact, according to 66% of consumers, images posted by other social media users have motivated them to buy from a new brand.
Simply said, social commerce makes it simpler to purchase those goods. since a result, businesses will experience an increase in sales since consumers are more likely to discover your brand without having to ask other users for suggestions.
5. It is a low-cost and successful marketing technique
Social commerce provides a special and straightforward answer to a particular issue. Previously, businesses had to reroute to another website when marketing on social media.
If you’ve taken the time to carefully craft a piece, this could disrupt the flow of your marketing campaign. It will be more challenging for customers to share your post because they will need to leave your account and the social media app in order to make a purchase.
Learn more: 8 Strategies for Reaching your Target Audience in 2023
8 Strategies for Reaching Your Target Audience in 2023
How can Shopify assist you in utilising this trend?
The top ecommerce platform for social commerce is Shopify. It enables linkages between several of the main social media sites with markets. Here are some of our favourite social commerce networks that Shopify supports integrations with.
1. Facebook
You can be confident that if you list your products on Facebook, which is still the biggest social media platform in the world, you’ll have a significant audience.
Users who are selling used goods dominate on Facebook’s market place. E-commerce companies can, however, also set up their own Facebook profiles and list things there.
Customers can reach your company on Facebook one of the simplest locations if they need to.
2. Instagram
The social commerce tools on Instagram are some of the best available for businesses with image products. Clothing retailers, for instance, can present their goods more effectively using a variety of techniques.
This can include employing influencers to promote clothing while providing buyers with a shopping link for comfort.
The Instagram app’s shopping page has a large variety of categories and is simple to use for those who just want to browse. For customers to view and make rapid purchases of relevant goods, retailers can design their own storefront pages.
3. TikTok
Using imaginative video content, are you trying to sell to a younger audience?
TikTok Shop is the only place to look. Businesses can adopt a personality through TikTok by posting consistent content. They can then use those postings to link to pertinent products.
The live broadcast function on TikTok is a fantastic marketing tool. Hold frequent live streams showcasing your various products, and engage with customers directly in the comments.
TikTok should undoubtedly be taken into account as part of your strategy since it is the social media platform with the quickest rate of growth. Just be certain you have a clear notion of the kind of content you want to create because you’ll need to identify your target market!
4. Pinterest
The reason why so many people use Pinterest in the first place is one of the main advantages of using it as a social commerce platform. Users will visit to look at moodboards from accounts they follow, designs, or aesthetics. It’s a terrific location for inspiration.
Businesses who exploit this through Pinterest’s shopping function might cultivate a devoted clientele. Consider showcasing your individuality and sense of style in your postings, and then promote goods that fit that aesthetic.
Pinterest is an extremely visual platform, similar to Instagram. So, industries like fashion, home furnishings, and gardening grow here.
Learn more: What performance Branding Do for your Customer?
Join us as you begin your Shopify journey
We are e-commerce specialists and Shopify Partners. Get in touch with us if you need assistance with Shopify, need a whole website built, or have any other general questions.