When it comes to email marketing, it can be challenging to know where to begin. While you don’t want to come across as pushy or spammy, you still want to make a strong first impression on your customers. It can be intimidating to consider the best way to organise your flows. There are a lot of variables to consider, including the layout of your email, the copy, and the time you send it. And if you’re not careful, you may easily end up aggravating and losing your best clients. How do you even begin?
Table of Content
- Guideness
- Abandoned checkouts (not to be confused with abandoned carts!
- Flow of product onboarding
- Sign up for and maintain a brand ambassador programme
- The top 5 things to keep in mind when dealing with your first flows
- Are you beginning to feel dizzy?
Guideness
It’s time to guide more customers through the experience that makes your company unique. From just introducing potential customers to your brand and persuading them to make a first buy to first introducing them to your product and encouraging a return purchase. The material they receive, the timing of it all, and how it can really help your business expand without requiring more time-consuming customer service can all be quite nuanced.
Learn more: Highest rated shopify quiz apps
Here are the 3 email flows you should start using right away:
1: Flow of product onboarding
To ensure that your customers are successful utilising your products and become repeat buyers, it is crucial to understand the key ways in which they engage with them. Product Onboarding Flow in Klaviyo is one of the greatest methods for accomplishing this. It enables you to design a customised onboarding process that aids clients in learning about and utilising all the features and advantages your product has to offer. This is particularly helpful for health firms on Shopify since they can highlight their distinctive services in an approachable format that speaks directly to beginning subjects to keep clients out of your CX teams inbox and foster more habitual patterns that enable a repeat purchase.
The Product Onboarding Flow in Klaviyo can assist you in giving clients a personalised experience while also giving them useful information about your product. The following are the top five advantages of developing a product onboarding sequence:
- Create awareness: By introducing people to your product, you may do it in a timely manner while simultaneously raising their knowledge of how it differs from the competition and how it can be utilised to solve problems or simplify lives.
- Introduce features: Klaviyo’s Product Onboarding Flow will assist you in introducing customers to key features, such as payment methods and discounts, to increase the likelihood that they will utilise them while dealing with your company.
- Showcase value: By clearly outlining the features offered and demonstrating how each one can be used, you can quickly show people the value they receive from utilising your product.
- Engage Customers: Customers can be kept interested in your product while they go through the onboarding process by using interactive components like surveys, polls, quizzes, and more.
- Build trust: You may boost client loyalty and the longevity of your connections over time by giving useful information during the onboarding process and taking the time to answer inquiries.
2: Abandoned checkouts (not to be confused with abandoned carts!
When a user begins the checkout process on an e-commerce platform but does not finish and submit their order, this is known as checkout abandonment. An email series called a “checkout abandonment email sequence” is sent to customers who have stopped the checkout process in an effort to persuade them to complete their purchase. The key distinction between cart abandonment and checkout abandonment is that with cart abandonment, the user has merely begun the checkout process after adding products to the cart; in contrast, with checkout abandonment, the user has started the purchase process but has not completed it.
Send alerts on time: Be sure to send your alert as soon as you can when a customer leaves their basket empty, preferably within 15 minutes. Creating a sense of urgency and reminding clients that they have something useful in their cart will help.
Offer product recommendations: Promote purchases by including relevant goods or bargains in your notifications that could improve the customer’s journey and get them nearer to making a purchase.
Use specialised messaging: Personalised messaging, such as product recommendations based on past contacts with the website or firm, or exclusive deals, will help add value and engage customers throughout their shopping experience.
Reposition the offer: It’s likely that users left due of the price of shipping or taxes. Try repositioning the offer with goods like AfterPay, Free Shipping, or a 30-day money-back guarantee as the standout features.
3: Sign up for and maintain a brand ambassador programme
There are a number of significant benefits to setting up a Brand Ambassador Programme Signup and Nuture Flow inside of Klaviyo, including:
- Create interest: Let people learn the advantages of being a brand ambassador by emphasising the benefits associated with doing so. Showcase the unique deals, privileged access, and special events/products that they can only get by signing up.
- Use incentives: To encourage people to become brand ambassadors for your company, provide alluring incentives like cashback rebates, gift cards, promotional items, or premium products.
- Engage clients: As consumers go through the onboarding process, you can keep them interested by linking to interactive features like surveys, polls, and quizzes. This will help them learn more about what it takes to be an ambassador.
- Calculate success: Measuring metrics like engagement or conversion rates will help you assess how successful your programme has been over time and will enable you to make adjustments depending on what works and what doesn’t for your clients or business.
- Establish relationships: Use nurturing emails, chats, or phone calls to address any inquiries users may have about becoming brand ambassadors during the onboarding process to foster long-lasting client relationships and develop trust with potential ambassadors that will eventually result in increased loyalty and more interactions with your company.
- Bonus: Possess the talent to mine content in the future and work with others.
The top 5 things to keep in mind when dealing with your first flows
- Create attention: grabbing and useful subject lines to increase the likelihood that clients will open your emails.
- Create personalised content: Adding client information to each email, such as name, past purchases, and product preferences, can help persuade recipients to finish their transactions.
- Add pictures: You can use eye-catching visuals to draw customers in and encourage interaction with your emails, such as videos, GIFs, or photographs.
- Include a perk: Giving clients perk options like free delivery or discount codes will encourage them to finish their transaction.
- Assessing performance: To make sure your email campaigns are successful over time, monitor metrics like open rate, click rate, and conversion rate.
Are you beginning to feel dizzy?
We created the Klaviyo KickStart service for our nascent brand owners who understand the potential of email marketing for their company but lack the time to implement it effectively.
Imagine not having to put in any more effort or give it a second thought while your customer engagement soars and your revenue rises. Let’s eliminate all the tension associated with creating customer-engagement campaigns and flows.
Instead, put your attention towards expanding your company as a whole.
We’ll give you templates and writing advice so you can write captivating material that will pique your consumers’ interest in hearing from you. We’ll also help you design stunning emails that look fantastic on any device. Additionally, we’ll demonstrate the ideal time to send emails so that they always land in readers’ inboxes.
With an email list of more than 500 people, you can recover your $1,250 USD investment in just one month.
We are currently taking reservations for our most popular service, Klaviyo Kickstart, if you’re seeking for assistance with the obstacles you may be facing in making email your guaranteed source of income.
Because of this, we are only providing ONE place each month for Klaviyo Kickstart, our newest service that offers:
- 3 automated email flows created, authored, and sent out for you.
- Utilise reusable templates to easily launch on-brand campaigns.
- List-building strategy with purpose.
- a month’s worth of done-for-you list-warming mailings and implementation assistance.
- Customised link-in-bio page using Shopify LinkPop and other tools optimised to collect new email signups.
Join us as you begin your Shopify journey
We are e-commerce specialists and Shopify Partners. Get in touch with us if you need assistance with Shopify, need a whole website built, or have any other general questions.