The majority of firms are struggling with sluggish sales due to a shaky economy. Making the most of your marketing budget’s effectiveness is more crucial than ever. Shopify is ready to assist.
By utilising an exclusive audience network driven by Shopify Plus merchants, Shopify Audiences assists you in acquiring new clients. Shopify Audiences has improved its effectiveness by 63% since its 2022 launch. Now is the moment to try Shopify Audiences if you haven’t already.
Shopify Plus stores with Shopify Payments enabled and located in the United States or Canada can access Shopify Audiences.
Contents
- Shopify Audiences: What is it?
- What advantages do Shopify Audiences offer?
- The performance of Shopify Audiences has improved.
- Actual Shopify audiences
Shopify Audiences: What is it?
Shopify Audiences is a marketing solution that offers lists of pertinent audiences for your digital advertising and is powered by commerce insights and machine learning.
Custom audiences are automatically created by Shopify Audiences and exported to your advertising accounts. These audiences can be targeted in ad campaigns on social media and search engine websites.
What are Shopify Audiences’ advantages?
Use Shopify Plus businesses’ combined power
Through a common audience network, Shopify Audiences unifies the combined knowledge of Shopify Plus merchants.
Shopify Audiences can locate and link you with customers looking for products similar to yours thanks to the millions of intent signals from participating merchants.
Shopify Audiences improves its ability to identify relevant customers as more merchants join the audience network. The flywheel spins more quickly as performance rises even higher, producing a constructive feedback loop.
Find more affordable appropriate buyers.
When building audiences for your store, Shopify Audiences makes use of machine learning algorithms that can precisely anticipate relevant buyers.
You may reach customers who are more likely to make a purchase by targeting relevant audiences with your adverts. This improves the effectiveness of your marketing investments, which lowers ad expenses.
Expand your digital advertising programme.
You may scale performance with Shopify Audiences. You can expand your campaigns using a variety of marketing goals and platforms.
Utilise Shopify Audiences on well-known ad networks like Facebook, Instagram, Pinterest, and others. Every level of the marketing funnel is covered by Shopify Audiences’ selection of audiences:
- A list of the top-ranked potential consumers is included in the higher intent, lower reach audience, which can be leveraged to achieve lower funnel goals like increasing conversions.
- The mid intent, mid reach audience can be utilised for mid funnel goals like driving consideration because it contains a wider list of possible customers for expanded reach.
- An extensive list of possible clients may be found in the lower intent, greater reach audience, which was built as a doppelganger of the higher intent audience. Use of this audience is possible for top-of-funnel goals like raising brand awareness.
The performance of Shopify Audiences has improved.
To increase audiences, our team of engineers and data scientists is continually testing and releasing new algorithms.
Because of this, Shopify Audiences can now anticipate relevant customers more precisely. In comparison to last year, the most recent algorithm is 63% more effective at driving conversions at a lower cost.
To improve your chances of achieving better ad results, learn how to experiment with Shopify Audiences.
Activity of Shopify Audiences
Shopify Audiences from Herrmann Digital aid retailers in cutting their advertising expenses.
A Shopify partner with a focus on scaling direct-to-consumer brands, including Shopify Plus merchants, Herrmann Digital is a leader in digital advertising.
Since they were introduced, I’ve tested Shopify Audiences, and each month I’m more impressed with their scalability. When compared to campaigns that don’t leverage audiences, we can let these advertisements run on Meta for longer and assist our merchants in delivering an average customer acquisition cost of 10-15% less, according to David Herrmann, president of Herrmann Digital.
Our ability to spread across more platforms is due to the diversity of our audiences. Thanks to audiences, Pinterest currently provides us with performance that resembles Meta on most days.
Shopify Audiences, Kate Hewko increases return on ad expenditure.
With a media strategy that fueled its subsequent phase of growth, fashion label Kate Hewko sought to hasten the pace of its progress. To take advantage of Shopify Audiences’ capacity to attract new clients, the brand subscribed to Shopify Plus.
“With Shopify Audiences, we witnessed one of our best-ever campaign performances. The outcomes well exceeded our expectations, and Shopify Audiences is now a key component of our buyer prospecting strategy, according to founder and CEO Kate Hewko.
With Shopify Audiences, Shopify Plus brands from many industries have seen an improvement in ad performance. For additional information, read our merchant stories.
Better ad performance can be achieved with Shopify Audiences
Find customers that are more likely to buy from your store by getting started with Shopify Audiences right away. You can reach the ideal customers and cut your advertising costs by using Shopify Audiences’ custom audiences for your digital ads.
Do you need assistance starting? Contact your Merchant Success Manager to talk about Shopify Audiences usage advice.