So, in order to start earning money online, you want to start a dropshipping business. That’s fantastic, but do you already have a name for it? This post will discuss how to choose a catchy name for your dropshipping business and why it’s important.
Table of Content
- Why the name of your dropshipping business matters
- Five suggestions for creating a brand name
- 1. Keep it concise and memorable
- 2. Ensure the name of your dropshipping business is distinctive
- 3. Please avoid profanity
- 4. Remember to keep your domain name in mind
- 5. What can you infer from this story?
Why the name of your dropshipping business matters
What’s a name worth?
When selecting one for your online store, that is what can go through your head.
When you have much greater fish to fry, it can’t be that big of an issue, can it?
Indeed, the choice of a name for your dropshipping business initially seems too trivial to be taken seriously.
You have a tonne of responsibilities to complete, including customer service and social media advertising. Don’t you think taking care of them is the key to your success?
Oh, right…but let’s get to it. Without straw, bricks cannot be made.
If Nike had been referred to as “Sport clothing company 23” or something, I doubt it would have achieved the same level of success. Nike’s success is largely due to its name.
Dropshipping is a highly competitive industry. You must distinguish yourself from the others if you want to win the contest.
To put it another way, you need to develop your brand identity. Additionally, the name of your store is quite important in this process.
As a result, you must be careful to pick the appropriate choice. And the following advice will enable you to accomplish this.
Five suggestions for creating a brand name
1. Keep it concise and memorable.
Starbucks, Pepsi, Apple, Google, Reebok, etc.
These businesses all have short, memorable names. Once you’ve heard them, you’ll remember them for a very long time.
Therefore, if you come up with something along those lines for your dropshipping store, you’ll make significant progress towards developing your brand identity.
Customers will undoubtedly notice your advertisement, and when they look for your store online, they won’t type it in incorrectly.
You can use a variety of strategies to generate short, memorable names.
> Choose something commonplace
You can imitate Steve Jobs’ example. He chose the name “Apple” for his business only because he was now following a fruitarian diet. Jeff Bezos adopted a similar tactic and simply titled his online store after the Amazon river.
The idea is to utilise an everyday term that is also catchy.
> Change a common word
Altering a common word is another option to come up with a name for your dropshipping business. For example, the well-known freelance marketplace Fiverr only added one extra “r” to “Fiver” to finish the task. The word “googol” was altered to become the name of Google. Then “San Fran” was taken out of “San Francisco” to create Cisco.
> Make use of acronyms
One might employ acronyms or abbreviations to come up with a brand name. BMW, for instance, is short for “Bayerische Motoren Werke,” sometimes known as “Bavarian Motor Works.” Simple, yes? Founders of companies frequently use their own surnames as the name of their companies. M&M’s were created in this manner by Mars and Murrie.
To come up with a memorable name for your online store, you may also mix many terms into one. The Adidas corporation is arguably the most well-known example of utilising this strategy. Adolf Dassler, who went by the moniker Adi, founded it by simply combining his first and last names to come up with the name.
Actually, businesses use this method frequently. The word “International Business Machines” is abbreviated as IBM, “Integrated Electronics” is abbreviated as Intel, and so on.
> Use modifications
You can use alliteration to make your dropshipping store’s name memorable if it has more than one word. For instance, American Airlines, Coca-Cola, Best Buy, and Paramount Pictures.
> Use names for legendary people, things, and places.
A mythology dictionary can be used as a source of inspiration. There are countless possibilities, therefore it’s a fantastic approach to generate store name suggestions! And many business owners gave their brands names based on deities, heroes, fabled locations, etc. For instance, the mythical winged horse provided the inspiration for the name of Pegasus Expedite Company.
2. Ensure the name of your dropshipping business is distinctive.
Dropshipping requires you to differentiate yourself from the competition.
Customers can mistake you for your competitor if your online store has a name that is similar to theirs. You risk losing a tonne of customers in this way.
Not the best opportunities, are they?
Not to mention the possibility of facing legal repercussions if you unintentionally choose a name that is protected by a copyright.
Therefore, you must conduct some market research before deciding on the name of your dropshipping business. Make certain that it is distinctive.
3. Please avoid profanity.
Do you know anything about BiC Company?
You most likely have. You must have seen these French company’s pencils and razors somewhere.
However, you might not be aware that the business was founded by Marcel Bich, who chose not to name it after himself after much thought.
You could be asking, “Where is the letter “h”?”
He decided to exclude it, so that’s it.
Why?
The English language is the cause.
He desired to create a global business. Additionally, the founder of BiC’s last name didn’t sound natural in English.
Despite having a slightly different spelling, you might mistake it for a crude English word.
Now, doesn’t this seem reasonable?
Dropshipping is a global business strategy. Therefore, you must ensure that the name of your dropshipping store does not have an offensive or perplexing meaning in other languages.
You don’t have to research every language spoken today. Pick 8 or 10 of the languages that are most often spoken, such as English, Spanish, French, German, Portuguese, and so on.
Making sure the final product cannot be interpreted in any other way is also crucial.
For instance, the phrases “bay” and “therapist” are both acceptable. However, when put together as a domain name, many might read it as TheRapistBay.com. Get my meaning?
Therefore, be sure to thoroughly consider the name of your dropshipping store from all angles.
4. Remember to keep your domain name in mind.
Who hasn’t heard of eBay?
It’s difficult to find somebody who is unaware of it. This business is well-known throughout the world, and its name is catchy and succinct.
But….
Ever ponder the reasons why? Why did its founders end up working for eBay?
I’ll let you know.
Actually, Echo Bay might be a better option. That was the original moniker that eBay’s founders came up with. For me, it was also good.
Nevertheless, “echobay.com” was already taken. As a result, they modified “Echo Bay” to “eBay” in order to register the domain name that matched the name of the business.
What can you take away from this narrative?
It’s crucial to pick a domain name that is identical to, or at least quite similar to, the actual name of your store. Customers might otherwise think this is strange and suspicious.
Additionally, you may anticipate that your website will perform better in terms of search engine optimisation if the domain name is comparable to your brand name. Sometimes visitors to a website don’t even bother to glance at the URL. Therefore, if a potential customer recalls your brand name, he or she is likely to search your website using this term. They won’t ever locate you if your domain name is absolutely unrelated to it.
Furthermore, you can use SEO to inform your choice while creating a list of store names!
5. What can you infer from this story?
It’s essential to choose a domain name that is the same as, or at least quite similar to, the name of your business. If not, customers can find this odd and suspicious.
Additionally, if the domain name is similar to your brand name, you could assume that your website would perform better in terms of search engine optimisation. On occasion, website visitors won’t even bother to look at the URL. As a result, whenever a potential buyer thinks of your brand name, he or she is probably going to look for it on your website. If your domain name is completely unrelated to it, they won’t ever find you.
Furthermore, when making a list of store names, you can use SEO to guide your decision!
A practical tip for naming your dropshipping business
While reading these suggestions, did any name suggestions for your shop cross your mind?
If not, there is a means to assist you in starting the process.
You can create a name for your dropshipping store using one of the company name generators.
Consider a few words that are associated with your company. Next, enter them in the search box on the generator’s page and press “Generate”. Read More